Marketing

This is a new assignment connected to the current work in progress – order number 81893014, For this assignment, you will 1. develop the methodology that you will use to conduct your primary research, and you will determine the hypothesis. This includes a. determining the questionnaire design along with 25 questions, b. determining the sampling design(s), c. and sampling procedures. […]

Marketing Minutes

You have seen how strong brands are successful in the marketplace. Now, apply the same principles in defining your personal brand for positioning purposes to differentiate yourself and be successful in getting good job that leads to a great career. One approach is to tell your brand story by using specific characteristics that define you to potential employers (similar to […]

Marketing Unit2

Unit II Case Study For this assignment, read the case study, Dr. Pepper Snapple Group, Inc.-Energy Beverages, beginning on page 91 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale. 1. What would be the challenges associated with Dr. Pepper Snapple Group, Inc. extending their product […]

Determine who are the cafe’s best customers, and provide examples of the types of marketing campaigns the cafe should offer these valuable customers.

Customer Relationship Management: The Broadway Cafe has five traditional lines of business: (1) coffee sales; (2) music sales; (3) food sales; (4) retail sales; and (5) promotional sales such as coffee-of-the-month. Your current IT infrastructure is pieced together with various systems and applications. Currently, you have a difficult time with CRM because your systems are not integrated. You cannot determine […]