This is a new assignment connected to the current work in progress – order number 81893014,
For this assignment, you will
1. develop the methodology that you will use to conduct your primary research, and you will determine the hypothesis. This includes
a. determining the questionnaire design along with 25 questions,
b. determining the sampling design(s),
c. and sampling procedures.
2. Analyze the reliability, validity, and generalizations.
Your response for this unit should be a minimum of three full pages, two plus one more for the survey, not including the title page, reference page.
References should include the textbook and a minimum of one additional credible reference.
All sources used, including the textbook, must be referenced and must have accompanying citations per APA guidelines.
The textbook is: Essentials of Marketing Research, Barry Babin and William Zikmund, Sixth Edition