Prepare a 12- to 15-slide Microsoft® PowerPoint® presentation that includes aspects of a promotions opportunity analysis for this project.

Select a product that is struggling in the market today—for example, dial-up Internet companies, PDAs or sport utility vehicles—and a particular target audience. Conduct a promotions opportunity analysis to determine what promotional opportunities exist for the chosen company, who the target audience is, and their characteristics. Include the following: • Communication market analysis that will determine who the primary competitors […]