Exploring the Brand Collaboration for Fast Fashion Brand Zara

I will upload the comments and feedback of my final project proposal. This work is just the literature review part. Please using the case studies and academic research papers regarding Fashion(collaboration) Marketing associations, Fast Fashion and Marketing Collaborations(what makes a successful fashion collaboration), Fashion brand equity and marketing collaboration. Keeping the same format of the literature review chapter as my […]

Research on the Influence of Brand Overlapping on Brand Attitude- take fast fashion brand as an example

Order Description 1. please send me the outline for the whole dissertation, for example, how you will divide it into sections and what you will write in each section? And please send the structure to me or anything you write before 16/06/2017 2. I will upload my dissertation proposal as a guidance which has been approved by my supervisor, and […]

What role does aligning a celebrity with a product enhance the brand?

Branding pioneer David Ogilvy once stated that creating an effective brand “gives your product a first-class ticket through life.” Examples in the last 15-20 years of successful product branding include Apple (“Think Different”), Nike (“Just Do It”), The DeBeers Diamond Company (“A Diamond is Forever”), GEICO (“15 Minutes Can Save You 15 Percent”), McDonald’s (“I’m Lovin’ It”), Walmart (“Save Money, […]

How does an HMO – generally selected by an employer – affect the brand loyalty of the end user customer consider choice of physician, choice of drug therapy, choice of treatment approach, and other factors?

Question A. How does an HMO – generally selected by an employer – affect the brand loyalty of the end user customer? Consider choice of physician, choice of drug therapy, choice of treatment approach, and other factors. What kinds of advertising or PR messages can be used to enhance customer loyalty in this situation? Question B. A free standing emergency […]