Exploring the Brand Collaboration for Fast Fashion Brand Zara

I will upload the comments and feedback of my final project proposal. This work is just the literature review part. Please using the case studies and academic research papers regarding Fashion(collaboration) Marketing associations, Fast Fashion and Marketing Collaborations(what makes a successful fashion collaboration), Fashion brand equity and marketing collaboration.
Keeping the same format of the literature review chapter as my uploaded proposal.
The aim of the paper: To investigate how marketing collaborations effect the brand equity of fast fashion brands: a case study of Zara.

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