Market segmentation

You can discuss about market segmentation. For instance, we used market segmentation in order to tailor tasks to each target market.

– Geographic: He is based in Namibia and Zambia. However, the campaign target was to get him heard here. A universal message had to be maintained including competitions for album CDs.

– Demographic: He reached out to an age group of 14 – 27, but mostly 13 – 18 were engaged particularly on his social media, with a large percentage being