Discuss, using cases and examples from the course to develop your argument.

Order Description

Involving users/consumers at every stage of the process is crucial to achieving successful innovation
To what extent is this true? Discuss, using cases and examples from the course to develop your argument.

– Ensure that you draw on relevant theory and scholarly literature in responding to the essay question. Such material must be appropriately cited and referenced. Strict 2,000 word limit (excluding refs, tables etc.).

Further reading
Bosch?Sijtsema, P., & Bosch, J. (2015). User Involvement throughout the Innovation Process in High?Tech Industries. Journal of Product Innovation Management, 32(5), 793-807.
Mahr, D., Lievens, A., & Blazevic, V. (2014). The value of customer cocreated knowledge during the innovation process. Journal of Product Innovation Management, 31(3), 599-615.
Von Hippel, E. (2001). Innovation by user communities: Learning from open-source software. MIT Sloan Management Review, 42(4), 82.
Saldanha, T. J., Mithas, S., & Krishnan, M. S. (2017). Leveraging Customer Involvement For Fueling Innovation: The Role Of Relational And Analytical Information Processing Capabilities. Mis Quarterly, 41(1).

Also, please check all the attachments and the lectures slides as well use the examples from the articles attached.
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