Discuss the tension between businesses interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase.

Discussion 1

Claims to Environmental-Friendliness

After reading “The ‘Six Sins of Green washing’: A Study of Environmental Claims in North American Markets”, discuss the tension between businesses interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of “green washing”? If you were a marketing executive, would you have a policy against “green washing”? Why or why not?