A report on the desk and field research into a specified industry

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Research topic into the UK Supermarket Retailing 1) Sources of information/data: Desk research Journals/articles/books/videos pertaining to Management theory and practice Journals/articles/books/videos pertaining to food and grocery industry, discounters vs. supermarkets, shopper insight. Field research (visits and observations only): integrating the findings into the research Some key issues you may wish to identify, for example: Size and Scope of the industry General segmentation, particularly by price/needs/brand/usage Type of buyers Product/Brand Competitors Key Success Factors Wrap-around product/services, as well as, supporting industries All the above feed into: 2) Analyse one industry segment by applying, as a minimum: a) Porter 5-forces model, to identify the attractiveness of the industry segment. Each force must be evaluated by using the factors listed by Porter, and an indication of the strength given. An overall discussion of the attractiveness of the segment should be evident within your report, as well as, an indication of the most relevant factors. b) PESTEL framework, to help identify the drivers in the macro-environment that are likely to alter the forces for competition identified under (a). c) You should apply also: industry lifecycle, competitor analysis, strategic group analysis, value chain et cetera. As appropriate: – Identify and explain the Opportunities and Threats pertaining to your chosen industrys segment under analysis. – A coherent argument should lead to the identification and discussion of the Opportunities and Threat. Marks are given for: Logic and well-articulated argument-written Appropriate use of theory/concepts Focus, depth and rigour of the analysis written and spoken Evidence of independent though
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