What is your planned distribution strategy to best reach your target market?

Marketing Strategy
Based on the material in the situational analysis (above) this is your strategy.
Mission
Why are you going into business? What’s the purpose?
Marketing Objectives
What do you hope to accomplish through marketing in the first year?
Financial Objectives
In very general terms, what are your financial objectives in the first year?
Target Markets
Specifically, who are you targeting? Whose needs and wants are you addressing?
Positioning
How do you want consumers to view your product as compared to your competitors?
Goods & Services Mix
This is your product. What combination of goods and/or services will you offer. Discuss in terms of strategy.
Price
What is your pricing strategy?
Promotion
What is your promotional strategy?
Place (distribution)
What is your planned distribution strategy to best reach your target market?
Package
What will you use as your “package”? Your image?
Customer Relationship Management (CRM)
How will your encourage customer loyalty? How will you collect customer data?
Market Research Needs
When you have completed this plan, what do you need to know before moving forward? What information or data is missing?
Financials (projections)
You should be able to demonstrate that you understand how many people you will have to serve or how many “widgets” you will have to sell in order to break even (generate enough revenue to cover your basic expenses). This can be VERY basic and general.
Break Even Analysis
Revenue forecast