Define and discuss the origin of Omni-channel retailing.

E – Commerce Strategies
Definition and origin of Omni-channel retailing
Omni-channel refers to a multichannel approach to sales that seeks to provide the customer with seamless shopping experiences. It provides the customer with the capability of either buying products online from a mobile device or a desktop. In regards to Omni-channel, customers can shop in bricks and mortar store or by telephone. It is with this characteristic and capability enabled to clients in the shopping process thus eventually defines the term Omni-channel retailing.