You are responsible for risk management in your firm. How would you go about forecasting the political risk for investment in emerging markets? How can an SME assess and manage political risk?
this is discussion questions.
The book name is Global Marketing: Contemporary Theory, Practice, and Cases.
but, you can search this on Google. I need a two part that is ch3. and ch.4.
Chapter 3 – Evaluating Cultural and Social Environment
Consumers in some countries, like Japan, are reluctant to accept foreign retailing institutions and imported products. Explain this behavior by using the models of culture contained in this chapter.
Chapter 4 – Analyzing Political and Legal Environment
You are responsible for risk management in your firm. How would you go about forecasting the political risk for investment in emerging markets? How can an SME assess and manage political risk?
joyce
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