Write about Hong Kong’s demographic (age/income), lifestyle variable (public awareness of healthy food, similarity of lifestyle between Singapore and Hong Kong) buyer Behavior i.e. consumer expenditure.

Chosen Company: Fish Co (Restaurant owned by a Singaporean Mr Ricky Chew)
Chosen Country: Hong Kong, Japan, South Korea
Objectives:
1. To provide reasons for the need of company expansion specific to Fish Co. Use Internal Analysis (International Brand Recognition, Local Competition)  External Analysis (Growth Opportunities Overseas, Government Support).
Briefly describe potential markets of FB industry in Hong Kong, Japan, South Korea. To choose Hong Kong as choice of country and provide strong supporting evidence as to why Fish  Co should enter that market. Choose a city in Hong Kong that will be best for Fish  Co to be strategically located at, preferable somewhere buzzing with activity and places where a lot of families gather.

2. Do target market analysis. (300 words)
Write about Hong Kong’s demographic (age/income), lifestyle variable (public awareness of healthy food, similarity of lifestyle between Singapore and Hong Kong) & buyer Behavior (i.e. consumer expenditure.