Write a research paper about dugong and seagrass conservation.

The campaign is about dugong and seagrass conservation.

this part is about Global campaign communication you will need to analyze the global traditional and digital media.

This is the brief of the campaign:

7.Global awareness campaign

The Dugong and Seagrass Conservation Project is now underway and nearly geared up for full operation. From a project standpoint contracts are in place with all project partners signed on and in receipt of initial funding; reporting lines have been established and exercised, and results are being submitted.

From a communications perspective, the Project is still in an inception phase. Project logo, identity, brand guidelines, stationery, key messages, fact sheet and event collateral have been established. Two newsletters have been distributed (available at www.dugongconservation.org). The main communication tool, the project website, is under development and on schedule for completion in May 2016. The website will be highly visual with a high degree of social media integration. Website site map and functional specification documents are available upon request. Social media channels have been established (Facebook, Instagram, Twitter, Flickr), but remain under-utilized. There is a general lack of awareness of the project within the UAE, partner countries, and globally, as well as among stakeholder groups. A media launch of the project is planned for May 2016.