Who is Jones Soda’s target demographic and how has the company chosen to reach those customers?

Video Review
Video – Jones Soda: Product Differentiation

Answer the questions:

2- Who is Jones Soda’s target demographic? How has the company chosen to reach those customers?
3- What mistakes did Jones Soda make during its attempts to expand its market? What effects did these mistakes have on the business?
4- How did the company revive itself and its sales?