What roles do a firm’s core competencies play in a decision to diversify into new businesses?

Assignment 2: Diversification
Before beginning work on this week’s discussion forum, please review the link Doing Discussion Questions Right, the expanded grading rubric for the forum, and any specific instructions for this week’s topic.
Respond to all of the following questions using the lessons and vocabulary found in the readings:
What role does business-level strategy play in relation to business growth market capitalization?
What roles do a firm’s core competencies play in a decision to diversify into new businesses?
Why does unrelated diversification have a worse performance record than related diversification?
The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response.
Your posting should be the equivalent of 1 to 2 single-spaced pages (500–1000 words) in length.