What role does the Geek Squad play in Best Buys’ customer centricity approach?

Video Assignment II
Best Buy: Using Customer Centricity to Connect with Consumers
1)What role does the Geek Squad play in Best Buys’ customer centricity approach?
How does this service affect the consumer’s purchase decision? What are the
risks involved?
2) When considering time as an important situational factor, how does Best Buy try
to increase consumer product knowledge, number of purchases, and satisfaction
within the in-store experience?