What lessons can other entrepreneurs learn about fashion/eyewear marketing from Warby?

What lessons can other entrepreneurs learn about fashion/eyewear marketing from Warby?

Demonstrate in your post that you can apply marketing terminology and concepts.

Your analysis may address such issues as (please indicate your approach by providing a suitable title for your post) as:

– What are the key elements of Warby Parker’s marketing strategy?

– How do they communicate their marketing message?

– What lessons can be learned from Warby Parker’s success?

– What marketing challenges have they faced? Who is the competition? How do they compete?

– Could other fashion companies benefit from the Warby approach? Who?