What issues could arise for an organization if there is disconnect between the employer branding and the actual working environment?

In Lesson 5, we discussed employer branding and the impact it can have on recruitment. Complete online research on a few organizations where you would like to work.
Step 1. Post the name of the organization and the employer branding impressions (positive or negative) you noted in your research. The name of the organizations I want are RBC Canada and Algonquin College of applied Arts and technology. Here is some help for Algonquin(http://content.eluta.ca/top-employer-algonquin-college)
Step 2. What issues could arise for an organization if there is disconnect between the employer branding and the actual working environment? What can organizations do to prevent a disconnect?

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