What is the McDonaldization of society?

What is the McDonaldization of society?
• Give an example of a product that is produced using the process of McDonaldization? (for example, factory farming)
• Describe why it is an example of McDonaldization.
• What are the benefits of this process? (take a sociological approach and try to see the benefits as others may see them)
• Is anyone harmed by this process? If so, how?
• Have alternative approaches been used elsewhere? If so, has this process been effective?