What is a target market?

Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship, Write a 1,400- to 1,750-word paper addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:

• Target Market
  • What is a target market?
  • What is the target market of the product or service selected?
  • What is the importance of selecting a target market?
  • What issues and questions must be considered when selecting and managing a target market?