What happens to the brand when celebrity endorsers do not “sparkle” anymore?

You will find attached the plan the report must follow, with some guidelines for each parts.

It is compulsory to design a survey and administrate it, and analyse it in the results. it represents a really big part of the project.

Please contact me if you have any questions.
Please follow those criteria for the word document: Times New Roman 12, 1.5 spaced on A4 paper format, leaving margins of 2.5 – around 35 pages