What factors increase obedience?

Please answer the following two discussion questions.
Question one:
What factors increase obedience? Which one of these factors has the greatest impact on obedience? Explain your answer.
Question two:
If non-conformity can create discomfort, can sameness create comfort? Why or why not?
Please answer question one on page one and question two on page two. If you need you can use one source per question.