To whom would you advertise and how would you advertise this company agenda?

Firs part:
You are asked to increase recruitment of new soldiers by 15000 over the next 5 year.
imagine that CR Ministry of Defense wants to hire your firm in order to conduct an advertising/recruitment campaign.
you should write about all the targets you can think and give me a one page story board. (story board that sells the idea)
story board can be for Tv,radio,cinema,web,outdoor…any media you choose.
(2 pages)

second part:
Design a campaign for McDonalds in order to get the CR govt to approve of allowing your MCdonalds the right to sell your product to school children at elementary, middle and higher schools(age 7 to 18). To whom would you advertise and how would you advertise this company agenda?Firs part:
You are asked to increase recruitment of new soldiers by 15000 over the next 5 year.
imagine that CR Ministry of Defense wants to hire your firm in order to conduct an advertising/recruitment campaign.
you should write about all the targets you can think and give me a one page story board. (story board that sells the idea)
story board can be for Tv,radio,cinema,web,outdoor…any media you choose.
(2 pages)