The channels that a brand uses can change over time; consider direct and indirect channels. So it is important to evaluate the channels and identify new opportunities for additional market share, to make sure the brand is not missing out on new outlets, and to make sure channels that are not profitable are identified and can be shut down.

The channels that a brand uses can change over time; consider direct and indirect channels. So it is important to evaluate the channels and identify new opportunities for additional market share, to make sure the brand is not missing out on new outlets, and to make sure channels that are not profitable are identified and can be shut down.For this assignment, you will research brand channels. Complete the following: