This course work is actually a group project and I\’m responsible in section 2(the value proposition) this part needs to write around 1400 words and i will upload two documents later which is the instruction of my section and an example report from last year student which is the same project but different business idea so you can have a look in their section 2 it might help you.
Our group business idea :
In our group project we decided to provide a multi-functional service for student or teenagers, we are going to create a website and an app which we will put lots of different information on it where base in London. In the website we provide information of accommodation like which house is available to rent or any other house sharing/ host family has vacancy. Secondly we provide information of social life letting people know is there any event, society, different style of club (football, movie, chess) or night club around their local area and information of how to join/contact them. Thirdly in our website we also provide some studies help, their will be some different subjects e-book for free so students can do research there for their problem or essay. In last we know some of the students or teenager would like to find a part time job while they are studying in university to earn some pocket money, so we also link with local communities to put some part time job vacancy on the website with the contact detail.
In our business our main consumer will be oversea student in London. The oversea student always finding helpless and problem when they move to a foreign country. So this website can help them to get more connection with other local people and solve their problem in accommodation, part time jobs, studies or even in their social life. As we considered our main consumer will be the age of 18-25 which they don\’t have much money to spend, so we have set a lower price of membership for them which they will be able to afford, 4.99 for a month/ 54.99 for a year membership card.
Our differentiated marketing strategy is we put all different information in one website so students will able to find many different information in one website.
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