Discuss the factors used to evaluate the usefulness of the military veteran segment.

Complete the Applications and Cases: Marketing by the Numbers Kaplan University Recruits Veterans (page 219) For- profit universities, such as Kaplan University, DeVry University, and the University of Phoenix, actively target military veterans. In fact, the University of Phoenix has more veterans enrolled than any other college. These schools rely heavily on students receiving federal financial aid, and federal law […]