How does an HMO – generally selected by an employer – affect the brand loyalty of the end user customer consider choice of physician, choice of drug therapy, choice of treatment approach, and other factors?

Question A. How does an HMO – generally selected by an employer – affect the brand loyalty of the end user customer? Consider choice of physician, choice of drug therapy, choice of treatment approach, and other factors. What kinds of advertising or PR messages can be used to enhance customer loyalty in this situation? Question B. A free standing emergency […]