How has Marriott segmented the customer market?

Market Segmentation and Customer Value Proposition: Marriott offers customers an array of lodging choices and services. Using information from the Marriott International web site answer the following questions: 1.How has Marriott segmented the customer market? How do the primary customer group Marriott is targeting vary among the different brands? 2.What is the â€Åâ€customer value proposition¢Ã¢â€šÂ¬Ã‚ for the major Marriott brands? […]