Write about Hong Kong’s demographic (age/income), lifestyle variable (public awareness of healthy food, similarity of lifestyle between Singapore and Hong Kong) buyer Behavior i.e. consumer expenditure.

Chosen Company: Fish Co (Restaurant owned by a Singaporean Mr Ricky Chew) Chosen Country: Hong Kong, Japan, South Korea Objectives: 1. To provide reasons for the need of company expansion specific to Fish Co. Use Internal Analysis (International Brand Recognition, Local Competition)  External Analysis (Growth Opportunities Overseas, Government Support). Briefly describe potential markets of FB industry in Hong Kong, Japan, […]