What role does aligning a celebrity with a product enhance the brand?

Branding pioneer David Ogilvy once stated that creating an effective brand “gives your product a first-class ticket through life.” Examples in the last 15-20 years of successful product branding include Apple (“Think Different”), Nike (“Just Do It”), The DeBeers Diamond Company (“A Diamond is Forever”), GEICO (“15 Minutes Can Save You 15 Percent”), McDonald’s (“I’m Lovin’ It”), Walmart (“Save Money, […]