Identify and explain the forces that have shaped the company and defined its current place in the marketplace. Determine and discuss whether the firm faces more challenges than opportunities in its market.

Perform an analysis of Build A Bear. Your analysis will draw on the latest Form 10K (as of March 2013). Your analysis can include information prior to March 2013 but should not draw on any information that you might come across that is post-March 2013. Bear in mind that as a strategic manager you do not have the benefit of […]