Determine who are the cafe’s best customers, and provide examples of the types of marketing campaigns the cafe should offer these valuable customers.
Customer Relationship Management: The Broadway Cafe has five traditional lines of business: (1) coffee sales; (2) music sales; (3) food sales; (4) retail sales; and (5) promotional sales such as coffee-of-the-month. Your current IT infrastructure is pieced together with various systems and applications. Currently, you have a difficult time with CRM because your systems are not integrated. You cannot determine […]
