Discuss and analyze example of integrated communication campaign (from the last 12months , where Advertising &public Relations are intrinsic elements of the campaign strategy) and critically reflect on the extend to which these have been effective (or ineffective ).

Discuss and analyze example of integrated communication campaign (from the last 12months , where Advertising &public Relations are intrinsic elements of the campaign strategy) and critically reflect on the extend to which these have been effective (or ineffective ). to what extend has the integration of advertising &PR presented strong brand values, attributes and personality ? Has continuity of tone […]