Qualitative and quantitative research methods each have their advocates and detractors. Indeed, there are journals devoted to publishing findings from each research style. Please define or characterize quantitative versus qualitative research methods, giving special attention to comparing the approaches in methodological terms-particularly inductive and deductive reasoning, how do \”families\” of qualitative and quantitative techniques differ? Do qualitative and quantitative techniques exist \”in opposition\” to one another or can the be complimentary; for example, can you build theory using either? What drives the choice of a qualitative or quantitative research approach?
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