National Strategic Plan

Order Description

Task Details
On an individual basis, you must develop a 5 year National strategic plan for ONE of the companies listed below for your course:Hospitality:Carluccios&Centre Parcs;Events:Pure Events&Principal Hayley/Principal Hotels;ITM/IHTM:Principal Hayley/Principal Hotels&Butlins;Food:Premier Foods&Aldi.
This should be in the form of a professional standard formal report of 3,000 words which evaluates and develops the new strategy. You must identify and justify where potential new products or markets are available, and cognisant, with the core competencies of the company, to grow the business over the next 5 years.

You should use appropriate theoretical models, analytical tools and sources. All sources must be cited in support of your statements/argument.

Your report should include the following, as identified in Tribe (2010):
Title page
Contents page
Executive summary
Strategic analysis of the current state of the business e.g. environmental analysis, organisational capabilities, SWOT analysis
Mission and objectives
Strategy: generic type of strategy, directions, methods
Plan for strategic implementation: organising and resourcing, monitoring change
References
Appendices.

You should support your report by including appendixes of related documentation, for example: staff structures, job descriptions, site plans, market evaluations, risk assessments plus others that may enhance this work.

Weighted Assessment Criteria:
Your task will be graded against the following weighted criteria:
1. Report presentation and the overall ability to communicate clearly and objectively within a business setting. (10%)
2. Analysis and application of relevant management theory to support a justified international strategic plan. (35%)
3. Strategic plan answers to the overall scenario brief, with due consideration of the market, CSR and financial implications in an international context. (35%)
4. Provision of supporting material to substantiate the decisions made. (20%)
Criteria & Weighting 80 – 100% Outstanding Work 70 – 79%
Excellent Work 60 – 69%
Good Quality Work 50 – 59%
Satisfactory Work 0- 49%
Work does not satisfy assessment criteria
Presentation and the overall ability to communicate clearly and objectively within a business setting. (10%) Excellent presentation and structure, clear logical approach. Professional presentation and structure, clear logical approach. Clear, logical presentation and structure. Limited presentation but demonstrating some understanding of logical structure. No or poor structure, illogical approach,
Analysis and application of relevant management theory to support a justified strategic plan. (35%)
Fundamental and strategic theories identified, critically evaluated and applied in a clear and concise, yet critically evaluative manner Fundamental and strategic theories identified, critically evaluated and applied in a concise yet evaluative manner Key theories identified and applied in a evaluative nature Some relevant theories identified with compatible application Few theories identified with incompatible application
Strategic plan answers to the overall scenario brief, with due consideration of market, CSR and financial implications. (35%)
Innovative range of ideas demonstrated, that comprehensively meet and expand the scenario criteria. Innovative range of ideas that widely meet the scenario criteria. Realistic range of ideas that broadly meet the scenario criteria. A limited range of ideas that generally meet the scenario criteria.. Inadequate range of ideas that fail to meet the scenario criteria.
Provision of supporting material to substantiate the decisions made. (20%)
Comprehensive supporting information that completely substantiates the decisions made. Excellent supporting information that amply substantiates the decisions made. Very good supporting information that suitably substantiates the decisions made. Basic supporting information that offers some justification for the decisions that are made.
Basic supporting information that offers little justification for the decisions that are made.
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