-It is a bit of research paper, essay and Case study, because you are focusing one Canada and lumber wood throughout the paper. Essay because you write out a lot from your side. Research because you cant suggest new concepts without valid research of their accuracy and feasibility in the context.
-Develop a simple marketing plan for West Fraser Company. The plan should analyze both the macro and the micro environments and choose a target and a positioning plan. The plan should propose changes to one of the current marketing mix of the chosen company that are consistent with the chosen strategy (target and positioning) along with explaining the choices.
-The report is expected to be no more than 6 pages with the references, with clear sections on each of the points explained in the below bullet points. Please use the Times New Roman font, size 12, single-spaced.
-Please see the Report Grading Rubric file attach to cover the instruction from the professor.
-References in format of (name of the source, author name, date of the source).
– Crammer, structure of the sentence and spelling mistake free.
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