Locate and read a case study of your choice, and then write a brief analysis detailing how digital media was used to communicate information to achieve a specific goal.

In this assignment, you will locate and read a case study of your choice, and then write a brief analysis detailing how digital media was used to communicate information to achieve a specific goal. In other words, find an article/scenario/case relating to any of the topics we have been reading/covering in the class and then provide an analysis of the article or case, which integrates what you have learned in the course, in addition to performing additional outside research. The article/case study chosen must demonstrate the use of some form of digital media.

A sample case-study can be located at http://www.mobilemarketer.com/cms/resources/case-studies/12164.html, which details Harley-Davisons efforts to increase consumer awareness of products and increase sales through an SMS strategy. This specific scenario/case study cannot be used for this project. Attached to this assignment, you will also find a copy of a case study done by a former student. This is for example only, and should be used only as a guide, and so the contents should NOT be copied and used under no circumstances whatsoever.