List and briefly discuss at least two characteristics regarding the “Big Three” American Subcultures (African Americans, Hispanic Americans, and Asian Americans).

1. Choose one form of power bases and discuss that form of power.  Provide an example of that form of power.  (Page 368+)

 

1. How has Harley-Davidson used group influence and opinion leadership in their marketing efforts?  (You may use information from the textbook, class discussion, other Harley-Davidson videos online, as well as other research about the company.  Please attach, or cite, any additional sources used.)   (Page 351+)

 

 

CHAPTER 10 – Sex Roles & Subcultures

 

1. Choose a product that is marketed based on gender identity and discuss the example and how gender identity impacts the marketing of that product to consumers.  (Page 406+)

 

1. List and briefly discuss at least two characteristics regarding the “Big Three” American Subcultures (African Americans, Hispanic Americans, and Asian Americans).  You may use information from our in-class group activities and class discussions, as well as information from the textbook, your own thoughts, and other resources.  Please cite any additional resources utilized.  (Page 420+)

 

1. Choose one age cohort and describe at least three characteristics of that age cohort.  Then choose one characteristic and discuss how marketers can appeal to that age cohort characteristic in terms of product development and positioning.  (Page 428+)

 

 

CHAPTER 11 –Social Class & Lifestyles

 

1. Choose one of the six class structures in the United States and describe that structure in terms of consumer characteristics associated with that structure, products your chosen class structure may consume, and methods marketers use to market to your chosen structure.  (Page 469+)

 

1. Choose a country other than the Unites States and describe the general class structure of the country your chose.  In your response be sure to give an example of a product associated with consumption in that country.    (Page 470+)

 

1. What is the purpose of “status symbols?”  Also briefly discuss the terms “conspicuous consumption” and “parody display” as it relates to status symbols.  (Page 480+)

 

 

 

 

 

 

OVER à

 

 

(MKTG-135 CB: Exam 3&4 (Ch. 9-12) Continued from Page 1)

 

 

 

 

CHAPTER 12 – Culture

 

1. How has social media changed the way companies and consumers interact?  Please  include a specific example in your response.  (Page 513+)

 

1. Define the terms fad, fashion, classic, and trend in terms of consumer buying behavior.  Choose one term and provide a specific example of a product that you believe relates to that term.   (Page 532+)

 

 

 

Course Capstone Questions:

 

1. What is one piece of information you learned from any of our “Real-World Talks”, Guest Speakers, Interactive Class Discussions, Case Studies, Article Write-ups, etc.  How might you apply that information to your personal, professional, or academic life?

 

 

1. What is one piece of information you learned about team dynamics and interpersonal communication skills from working on your consumer behavior project?   What is one piece of information you learned from another classmates’ consumer behavior project presentation?