In alignment with the unit concepts for the week, write a paper regarding data-gathering and market research.

This assignment is a program level assessment that is tied to the Core MBA Assessment Plan.

In alignment with the unit concepts for the week, you are to write a paper regarding data-gathering and market research. You may choose quantitative, qualitative methods, or both. Feel free to pick a service or product that you feel could be marketable and profitable for your organization. In this paper you are to fully discuss the process for gathering your data, how to interpret the data that you have gathered, and how you will analyze and apply the data is appropriate to a proposed marketing plan.