Unit VIII Assignment
Create a message map for a crisis or risk situation in your field/organization. Identify who the stakeholders for the message are, potential stakeholder questions and concerns, key messages, and supporting facts. (An example message map can be found on page 72 of the Walaski textbook.)
Book used for this course: Walaski, P. (2011). Risk and crisis communications: Methods and messages. Hoboken, NJ: John Wiley & Sons.
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