Identify the psychology of how consumers think, feel, reason and select between different alternatives (e.g. brands, products);

1. Identify the psychology of how consumers think, feel, reason and select between different alternatives (e.g. brands, products);

2. Evaluate how the Internet is changing the ways buyers search for product information;

3. Understand the psychological, cultural, temporal and economic variables as they relate to specific product-purchase situations;

4. Understand how the consumer is influenced by his or her environment (e.g. culture, family signs, media);

5. Understand the behavior of consumers while shopping or making other marketing decisions;

6. Evaluate how attitudes are formed towards a specific product;

7. Evaluate the ethical and legal issues involved in segmentation of diverse populations;

8. Understand how the limitations in consumer knowledge or information processing abilities influence decisions and marketing outcomes;

9. Understand how consumer motivation and decision strategies differ between products in their level of importance or interest for the consumer;