Identify 3 to 4 key strategies that the new video game company should focus on? Provide examples to support each strategy.

Read the case study, “Video Game Console Industry in 2012” on pages 602-612 in the text and address the following questions: Book, Contemporary Strategy Analysis, 8th Edition, Robert M. Grant

Consider an opportunity for a new video game company entering into the market; provide the following analysis for the new company looking to compete:

1.Does the Video Game Console Industry have any opportunity for new entrants?

2.Identify Video Game Console Industry performance surrounding these key issues:

oExpansion Opportunities

oOperating efficiency

oGrowth strategy

oCustomer retention

oCultural Considerations

oOverall Sales

oCompetition

3.Conduct additional research as necessary to provide the most up to date perspective on this case. Search for the following information:

oAnnual Report

oSEC Form 10-K

oAnnual Shareholders Proxy Statement

oCompetitive/Industry Information

4.Identify 3 to 4 key strategies that the new video game company should focus on? Provide examples to support each strategy.

5.Would you invest in a new video game startup company entering under the identified market conditions? Please explain why or why not.