How does successful business process design contribute to building the competitive advantage of the organization?

Operations strategy is a process or a method which is used to make decisions based on content and organizational specifics, such as capacity and demand to process improvement. This means that operations must provide goods and services which are better, cheaper and responsive to specific customer needs. These strategic concepts are then translated into distinct activities that, if accomplished efficiently and effectively, will provide a competitive advantage to the organization and process improvement.
To prepare for this Key Concept Exercise:
Read and view the Required Learning Resources for Week 2. Reflect on what you have read about the strategies connected with designing a business process, process types and design processes through process improvement.
Bamford, D.R. & Forrester, P.L. (2010) Essential guide to operations management: concepts and case notes. London: Wiley. – Chapter 2, Designing business processes (pp.25-50)
Marsillac, E. & Roh, J.J. (2014) Connecting product design, process and supply chain decisions to strengthen global supply chain capabilities, International Journal of Production Economics, 147 (Part B), pp.317-329.
Kassahun, A.E. & Molla, A. (2013) BPR complementary competence: definition, model and measurement, Business Process Management Journal, 19 (3), pp.575-596.
McDowell, A.L.& Y.-L., H. (2012) Selecting a pharmacy layout design using a weighted scoring system, American Journal of Health-System Pharmacy, 69 (9), pp.796-804.
Sprague, L.G. (2007) Evolution of the field of operations management, Journal of Operations Management, 25 (2), pp.219-238.
Consider the business process design and specifically for building competitive advantage.
Consider the RAC case study (Bamford and Forrester, 2010, pp.45-46, in this weeks Learning Resources) and what you have read about service operations in terms of process layouts.
Think about banking and healthcare sectors in terms of process design, such as aggregate planning and facilities layout, etc.

In an approximately 500-word response, address the following issues/questions:
Critically analyse the process types being implemented within your organisation or an organisation with which you are familiar. How does successful business process design contribute to building the competitive advantage of the organisation? In your analysis, include information on the capacity management, location and choice of operations facilities for building competitive advantage.
In formulating your Key Concept Exercise, consider the following questions:
oHow are product design, process design and supply chain decisions interrelated in your organisation?
oWhat is the value of effective business improvement, such as business process reengineering (BPR) in building competitive advantage and sustainability?