How do you think social TV will shape our approach to marketing

Please go to my blog post on Social TV and answer the following questions in about 400 words.

  1. How do you think social TV will shape our approach to marketing?
  2. Do you believe it will be effective in building viewer engagement?
  3. Will it force broadcasters and advertisers to rethink their target audience strategies?
  4. Will it allow greater context marketing?