Global Communication and Social Marketing

Order Description

Answer the following questions during the discussions of Chapters 13 and 14.

Chapter 13 – Launching Global Communication and Advertising

How does an integrated marketing communications strategy differs from the traditional marketing communications?

Chapter 14 – Using Social Media for Global Marketing

What is the difference between social marketing and cause related marketing?

Utilize Book: Alon, I., Jaffe, E., & Vianelli D. (2013). Global Marketing: Contemporary Theory, Practice, and Cases. New York, New York: McGraw-Hill.
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