For the first part of your course project, you need to develop a company description based on the following criteria: the company name, its history, its products or services (with brief descriptions), the company mission statement, the company culture, and the industry the company is competing in.

For the first part of your course project, you need to develop a company description based on the following criteria: the company name, its history, its products or services (with brief descriptions), the company mission statement, the company culture, and the industry the company is competing in. Include in your description a competitor profile and a customer profile along with their market share and yearly sales figures (refer back to Chapter 1 and 2 Reid, R. D., & Sanders, N. R. (2013). (5th ed.). Hoboken, NJ: Wiley. ISBN: 9781118122679. 

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