Explain the need of interaction that is at the bases of social media usage by analyzing mallow’s hierarchy of needs.

objectives of the minor assessment:
the assignment has been designed to link the theoretical analysis and practical application of the concepts of international marketing. This assignment will therefore require students to show a critical understanding of the different aspects of the course concepts.
description of the assignment:
new social media have become increasingly popular components of our everyday lives in today’s society. they provide a context where people across the world can communicate, exchange messages, share knowledge, and interact with each other regardless of the distance that separates them. while cultural differences influence communication, behaviors and values, intercultural adaptation involves the process of promoting understanding through interaction to increase the level of fitness so that the demands of a new cultural environment can be met. students are asked to investigate and critically analyse the impact of using new social media on the intercultural adaptation process.
structure of the assignment:
coverpage
including the course name, the project title, the students full names, the lecturer’s full name and the submission date
table of contents
including all the headings with appropriate page numbers, including the references and the appendices
introduction
body
a) explain the need of interaction that is at the bases of social media usage by analyzing mallow’s hierarchy of needs
b) define the aspects of the online dialogue and its impact on socialization
c) analyze people cultural differences based on national identity while managing social media. refer to hofstede’s five dimension theory and focus on the different users’communication and behaviorism styles.
d) explain how social media promotes interconnectedness and understanding among global societies.
summary and conclusion
references
format:
the report should be prepared as a neatly typed word document (times new roman, 12 points), with double spacing and page numbering.tables or data taken from other sources may be included in one or more appendices. all sources must be referenced in the text and a full list of references(including visited websites) must be provided, in compliance with the harvard referencing system. websites should only be used if they represent an established source and only for facts and figures. students should make the most of academic and practitioner books and articles.