Explain Integration of Business Functions

Order Description

For an organisation of your choice write an essay that traces the changes of strategy and strategic direction over the last 10 years. Relate these changes to any changes in strategic leadership, structure, culture, market forces and environment. Your essay should consider the role of the business functions (marketing, operations management, human resource management and accounting/finance) in the success or otherwise of the organisation.
The essay submission date will be provided by the Tutor.
When attempting both the essay and discussion thread you should draw upon the material covered in the core textbook and other associated sources (i.e. other textbooks, journals or newspapers). Your work should be proof read and referenced.
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