Explain how the components of an information technology system interrelate in an organizational context.

In this highly competitive business environment, businesses are constantly seeking ways to gain traction and understand what is on the minds of current customers and potential customers in order to increase business efficiency. Many companies have turned to business intelligence (BI) and data analytics.

Select FedEx company that is currently using data analytics. Use the industry / company you have selected as the basis for your written paper.

Write a four to six (4-6) page paper in which you:

Define data analytics in general and provide a brief overview of the evolution of utilizing data analytics in business.

1. Analyze the main advantages and disadvantages of using data analytics within the industry or company that you have chosen.
2. Determine the fundamental obstacles or challenges that business management in general must overcome in order to implement data analytics. Next, suggest a strategy that business management could use to overcome the obstacles or challenges in question. Provide a rationale for your response.